When you talk to a business owner today about online marketing, they will probably say yes they have heard of SEO and use it the best they can. The problem is though, many of those business owners take SEO to only mean search engine optimization which although it is about that, is also or can be, far more. Actual search engine optimization means using keywords in order to make a website more visible to the search engines, thereby encouraging those search engines to place that website higher in its list of search results. Although this sort of SEO involves much more than just the use of keywords, they will suffice as an example. SEO is only one part of different strategies that will be used by professional Content marketing services. Another major aspect of marketing is the use of back links and although many SEO specialists may include back linking in their packages, there are services that only specialize in back links and so are possibly more proficient at them. Known quite often as content marketing, back linking can be a major asset when looking to receive extra customers to your business. Although people who initiate a search on the internet may already know what they are looking for, back linking can attract visitors that may not realize that they need what you can provide. Back linking means to place a link, to your site, on a different site and by doing that you encourage the visitors to that host website to also visit your website and this is done by having an article with your website’s link in it, accepted to be placed on the host site. This means that the more popular the host site, the potential your site has to also become popular. As usually the more popular websites are of a high quality, in order to have your article accepted on it, it too will have to be of high quality. When dealing with the internet in general, there is great importance in having a website that is of high quality and this is for several reasons. Firstly, a well set out and maintained website displays professionalism and evokes the feeling that if a business is so meticulous in their website, they probably are in all other aspects of their business. Secondly, if a website is full of bad grammar, people can be bored, distracted or even annoyed that they have to strain to understand what is on it. In these cases the people are likely to quickly leave the site for one which is easier to comprehend. Lastly, a high quality website will be easy to navigate, allowing visitors to quickly identify what they are interested in and equally as easily be able to navigate to further information on what interested them. In conclusion, although getting more visitors to your site can be potentially beneficial, if the site is badly planned or maintained, the visitors will quickly leave the site, taking any potential benefits with them.