You have to do more than build a web site, if you are planning on doing an Internet marketing promotion. Unless folks know about your website you’ll not make any profits. Something needs to be done to get folks to go to your site rather than the million others out there. You have to optimize your web site properly to draw in visitors, otherwise they’ll go to a competing web site. You should find a promotional tool that would work well online and that is reasonably priced. Tools like these can keep track of the visitors to your site and provide very helpful information as to how you can improve how well your web site runs. You want to opt for the one best for your web site from the large selection available. Your livelihood depends on doing things the proper way, if you wish to make your living on the internet. The best way to pick is to take what you feel are the three best tools, review them exhaustively, and then decide on the one you think best for you. If none of the three pleases you, repeat the exercise with three more. Continue doing this until you have the one which is perfect for you. If you’re not getting sales from an existing web site, you have to take another look at all aspects of the web site. Visitors to your web site have to find it attractive and very easy to browse through for the information they want. Do not undervalue the importance of the correct color for the background, or even the size of font you choose. Visitors to your site are in search of helpful content intelligently developed. Ensure you are using proper grammar, and that there are not any spelling blunders, or your visitors will be put off. Be sure you proofread everything and correct any mistakes. Remember what your reaction is when you visit a website and see many errors. Also be sure to check how consistent the look of your website is on different internet browsers. If you view your site in different internet browsers, you are going to realize that they show up differently. The colors, font size and page layout might be different with each internet browser. Taking a look at your site with different web browsers will alert you to any aspects that you must fix, so that all visitors have a great experience. To be able to get your website in a good place, you need the right keywords, so learn whatever you can about keywords. You simply can’t do this without wasting time unless you’ve got a keyword tool. Record the keywords you identify in a notepad file. What you are looking for with keywords is low competition and a very high search count. These keywords are getting more difficult to find, but if you do, it will be a nugget that is a lot better than gold to your company.